Sustainable Stuff

Our goal at Deidei is to become part of a circular economy. We’re always making improvements to decrease our impact on the planet as we learn and grow. Our aim is for our pieces to be with you for a long time but when they do come to the end of their life, we don't want them to end up in landfill.

Sustainability is considered at each stage of our garments design process. We only produce a limited collection of each piece to reduce waste, which also means you won't bump into someone else wearing the same thing. Our bodies change over time, so we've designed pieces that can change with you and where possible we use ties and buttons for versatility. We try to avoid using finishes that make recycling complicated. 


The sustainable impact of our garments all starts with the raw materials. We're constantly updating our database of sustainable fabrics as technologies change and new fabrics become more available to us. As well as how the fabric is made, we think about the printing methods we use as well as the distance our fabrics travel and the many components that make up a garment, like buttons and zips. 

Read more about our fabrics.



Approximately 80% of garment workers are women - so if we want our garments to make women feel good, it needs to start with the women that make them for us. The people who make our garments are truly talented and we believe they deserve to be paid fairly for the work that they do. 

Read more about our people.



We think about our impact on the Earth at every stage, including how we package our garments. We avoid poly bags and instead opt for recycled and recyclable options. 

Read more about our packaging.



Our goal is for Deidei to become part of a circular economy, which is just a fancy word for recycling. Most stuff that is made now is designed in a take - make - dispose system but we want Deidei to become the vintage of the future. So our first step is to help you keep your things in circulation for longer. We've designed our pieces so that they're easy to care for and just as easy to fix. 

Read how to care for your stuff.