Deidei is a Northern British fashion house born from memory, place, and a quiet respect for craft.
Deidei explores the quiet tension between nature and the human hand; how we alter, shape, and often strain the natural world. Our collections are soft yet structured, nostalgic yet forward-looking, rooted in the land yet never fixed in time.
Founded in Manchester by Hailea Crichton and Gabrielle Pritchard, Deidei creates garments that are timeless, personal, and deliberate.
The story began at childhood: in dress-up boxes, rainy countryside walks, and the stories Hailea’s grandmother told while working in the mills of Lancashire. These early threads run through everything at Deidei. Our garments hold memory, honour heritage, and quietly reimagine the everyday.
Each piece is made in the UK with meticulous attention to material and form. We approach every garment deliberately, shaping clothing where fabric texture, origin and craft are as carefully considered as silhouette and structure.
