My grandmother worked in the mills of Lancashire when she was young. I used to sit at the dining table just listening to her and her sisters talk about all of it, mee-mawing over the sound of the looms, bringing shuttles home.
She was the one who taught me how to sew. She made me fall in love with the craft.
Things are more beautiful when they're a bit wrong.
Deidei is made in Manchester. I design each garment in my studio.
Each garment is cut and sewn here by people who care about it the same way my grandmother cared about it. With a deep love for the craft.
