Frida Dress

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Deidei Size Guide

Our silhouettes vary from slim-fitting to oversized, so each style will have different measurements.

If you have questions about a specific style’s measurements, you can always reach out to us via and we'll help you find your perfect fit. Please include your bust, waist, and high hip/low hip measurements with your note.


Bust measurement: Measure your bust by placing the tape measure 1-2 inches below your armpit on one side, guiding it around your back, and ending back where you started. Make sure you measure over the furthest point of your chest.

Waist measurement: Find the halfway point between your belly button and the bottom of your ribs. Circle a tape measure all the way around this part of your torso to get your waistline measurement. 

Hip measurement (high): Your high hip is where your hip bone begins. Measure the top of your hips by placing the tape measure approximately 3-4 inches below your belly button and circling around. Your high hip is where your hip bone begins.

Hip measurement (low): Your lower hip is where your hip bone ends. Measure the lower part of your hips by placing the tape measure approximately where the zipper of our jeans would end (about 3-4 inches inches below your high hip) and circling around.

Please remember that all bodies are different and the size we put on a garment label isn't as important as the person wearing it.

Size: S

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The Frida dress features an open back with ruffle detailing. Cut in a midi-length with a relaxed fit, long sleeves, and a high neckline. It fastens with ties to the back of the neck. 

  • Relaxed fit
  • Cut out back
  • Lightweight silky fabric
  • Midi length
  • Long sleeves
  • Ties closure to back
  • Model is 175cm and is wearing a size S


    65% Cupro/35% Viscose

    Cupro is made from recycled cotton linter, the fluffy fibre around the plant’s seeds. Since linter fibres are too small to be spun, they’re usually thrown away during cotton production but through an innovative process this waste product can be made into a silky fabric. Similarly to Tencel, Bemberg Cupro is made in a closed-loop production process that recycles water and solvents, so it’s a step in a more circular direction.

    Made Ethically in the UK.